One of the most exciting characteristics in the world of digital marketing is how it levels the playing field for businesses. Digital marketing gives a considerable ROI, whether you invest cash or invest your time.
You must use tools to help you manage the full scope of your marketing demands. Therefore, we have compiled a list of the three best digital marketing tools for you to help you attract, engage, and delight both new and existing customers.
1. Google My Business
Google My Business, also known as GMB, is a free, and easy to use platform for your business. It helps you manage your online business presence across Google – including search and maps.
Free Platform – Google My Business is a free tool that allows you to start promoting your business efficiently.
Consistency– The tool helps you manage, and update the correct information about your business across the web directory. This allows searchers to get the right info through search engine queries.
Local SEO Boost – This application is crucial for your local SEO and marketing strategy. It helps customers in your area locate you, and your business, thus improving search engine rankings.
Simplified Review Management – You can easily monitor, manage, and respond to customer reviews and improve relationships.
Increase in Sales – Online reviews are as good as personal recommendations and a massive boost to your business sale.
Adverts – You can also market products with discounts and other offers on your Google business listing and gain higher engagement on your website.
Direct Messages – You can directly chat and answer queries to assist existing as well as potential customers.
Manage your business information – With GMB, you can edit and verify accurate information about your business, the products, and services that you offer. You can also share your business website, address, and working hours.
Expanding your business – GMB gives you insights on how customers find your business, their experiences, and their sources.
In short, Google My Business is a way for small businesses to control the information that Google displays about your business.
2. WhatsApp for Business
WhatsApp Business is a platform for businesses to socialize with customers by providing updates and support, including an opportunity to run their company off their mobile phones. With this tool, you can create a more seamless customer service experience as well as strengthen their bond and loyalty to your business.
Customized business profile – You can easily create and verify a profile for your business with your address, phone number, business description, email address, and website.
Register landline numbers – You can include your landline number as well as the type of business you are: a family-owned or corporate business.
Verified Business – Once your business is registered on the app; your profile is assisted with a green tick icon that proves your business’ authenticity. This helps your users know that they are interacting with an actual business account.
Customer reviews and ratings – You can send across links to your customers to a survey and receive honest feedback, reviews, or ratings.
Customer Support – through WhatsApp Business, you can assist individual customers and give them a personalized experience.
Auto-Replies – You can create auto-replies for greeting your customer, away message, while your busy & pre-set quick replies to answer frequently asked questions.
Exercising WhatsApp Business as part of your messaging campaign is a game-changer. It is a necessary tool to help you outlive competitively.
3. Google Analytics
Google Analytics, or GA, allows you to track websites and blogs. You can connect Analytics with AdWords, Blogger, as well as YouTube to increase engagement.
Free Tool – Google Analytics is a free tool for your business.
Sources of Traffic – The tool provides you access to the various sources of traffic, which in turn helps you understand if your adverts are working well and increasing traffic.
Historical data – Google Analytics displays how visitor traffic has changed across long periods. This can be very useful to see if there are any trends across specific time frames.
Page popularity – with the information collected, you can improve your website pages to generate more revenue, as well as personalize content to the customer needs.
Outlive Competition – GA gives you insights on your competitors. You can view and compare how many visitors you are gaining versus how many visitors they have. With this information, you can adapt your site to make useful content, design, etc.
Visitor segmentation – Analytics, let’s you know the number of new visitors that your SEO brings to you.
Google Analytics is an excellent tool for your business. It gives you information on how to improve your website, offers and catch up with your competition. It helps you gain the advantage, higher engagement, and more conversions.
It is imperative to ensure that you use the right tools at the right time for your online marketing plan. To increase your online presence, get started with the tools above, and use them as a resource as your business grows.